Unlocking the Power of Artemisia argyi: Where Tradition Meets Innovation

Nestled in the heart of China’s Henan Province, Nanyang has emerged as the undisputed Global Epicenter of Premium Moxa & Wellness Heritage. For over 2,000 years, this region has cultivated Artemisia argyi (艾草), a herb revered in traditional Chinese medicine (TCM) and now powering a $2.1 billion industry that supplies 70% of China’s moxa market. But Nanyang’s story transcends commerce—it is a tale of cultural legacy, sustainable practices, and cutting-edge innovation.

1. A Legacy Rooted in Ancient Wisdom

Nanyang’s connection to moxa traces back to Zhang Zhongjing, the “Sage of Chinese Medicine,” whose Treatise on Cold Damage Diseases (《伤寒杂病论》) laid the foundation for moxibustion therapy.

2. Industrial Scale, Global Reach

• 30,000 Hectares of Cultivation: Nanyang’s fertile basin, with its ideal pH 6.5–7.2 soil and subtropical climate, produces leaves with 30% higher volatile oil content than global averages9.
• 2,000+ Enterprises: From family workshops to high-tech factories, the region’s ecosystem supports over 2,000 businesses, including 6 provincial high-tech enterprises driving innovation in moxa robotics and IoT-enabled devices.

3. Sustainability & Social Impact

Nanyang’s farms prioritize green practices:

• 80% Forest-Grown Ai: Reducing pesticide use by 60% through agroforestry models9.
• Empowering 300,000+ Farmers: Over 30% of cooperatives are women-led, lifting rural communities out of poverty9.

4. Innovation Meets Tradition

Nanyang’s R&D breakthroughs include:

• 34 Medical Licenses: For moxa-based pharmaceuticals and cosmeceuticals9.
• Smart Moxibustion Devices: IoT-enabled robots and portable pens, merging ancient therapy with modern tech9.

5. A Vision for Global Wellness

Nanyang aims to double its industry value to ¥30 billion by 2025, expanding partnerships with global distributors and wellness brands. As the World Ai Hometown, it invites collaborators to explore:

• B2B Trade: Raw materials, OEM/ODM services, and certified products.
• Cultural Exchange: Workshops on Zhongjing’s legacy and非遗 (intangible heritage) techniques.

Join Us in Shaping the Future of Wellness.
Explore Nanyang’s offerings at worldaihometown.com.